01● READY NOW
Labs
Outcome-first, hands-on experiments: build a website, model a financial strategy, ship an internal tool, create a proposal, red-team critical work, and other real use cases.
WL / 001
Learning by doingStart with an outcome.Learn AI by making it real.
WorkingLab is a field guide for becoming AI-native. Follow complete experiments, see why the work succeeds, and pull in the fundamentals exactly when you need them.
THE LAB
What do you want to do?
Choose an outcome. We’ll assemble the intelligence, context, a stack of tools based on your preferences, and the human judgment needed to reach it.
16 LABS + 1 FEEDBACK CARD
00 · FOUNDATIONSSTART HERE · FREE● READY
What AI actually is
Build the mental model — the pattern machine, the window, and why models differ — before any tool matters.
- ChatGPT
- Claude
00 · WORKSPACESSTART HERE · FREE● READY
Meet both workspaces
Set up ChatGPT and Claude side by side, make one thing in each, and leave with your own translation card.
- ChatGPT
- Claude
00 · EDGESTART HERE · FREE● READY
Where it breaks
Learn the shapes AI failure takes — and the window move that answers each one — before you meet them in the wild.
- ChatGPT
- Claude
01 · BUILD● READY
Launch a website from one conversation
Turn a raw client call into a polished, deployed site.
- Granola
- Codex
- Sites
02 · OPERATE● READY
Turn a meeting into an operating system
Extract decisions, owners, timelines, and a living project brief.
- ChatGPT
- Claude
- Notion
03 · RESEARCH● READY
Build a cited research brief
Go from a broad question to a reliable, source-backed point of view.
- ChatGPT
- Claude
- Web
04 · PITCH● READY
Create a winning proposal
Transform discovery notes into a persuasive, client-ready proposal.
- Claude
- Codex
05 · ANALYZE● READY
Model a financial strategy
Interrogate a dataset, test scenarios, and surface decision-ready insights.
- ChatGPT
- Claude
- Sheets
06 · BUILD● READY
Ship an internal tool
Prototype and deploy a useful app without waiting on a backlog.
- Codex
- GitHub
07 · AUTOMATE● READY
Create an executive inbox copilot
Triage messages, draft replies, and protect the decisions that matter.
- Claude
- Gmail
08 · ORGANIZE● READY
Build a living knowledge base
Give AI a durable source of truth it can reliably work from.
- Notion
- Claude
09 · PRODUCT● READY
Prototype a product in a day
Move from customer pain to testable interface and feedback plan.
- ChatGPT
- Claude
- Codex
10 · CREATE● READY
Design a campaign system
Create the strategy, concepts, assets, and production workflow together.
- ChatGPT
- Claude
- Canva
11 · ORCHESTRATE● READY
Run a multi-agent build
Split complex work across focused agents without losing the thread.
- Codex
- Claude Code
12 · VERIFY● READY
Red-team critical work
Use independent review loops to find assumptions, gaps, and errors.
- Claude
- ChatGPT
13 · RESEARCH● READY
Run a competitor sweep
Every rival's offer and pricing in one table — each cell traceable to a source.
- Claude
- Web
HOW A LAB WORKSNot lessons.
Not lessons.
Experiments.
You won’t memorize a tool, but you’ll learn to design the conditions for the tool to do the work.
- 01OUTCOMEName the result and the standard it must meet.
- 02ASSEMBLEChoose the model, context, skills, and sources of truth.
- 03BUILDFollow the walkthrough while you work in your own tools.
- 04INSPECTSee what the AI knew, missed, assumed, and changed.
- 05REFINECorrect the environment, rerun the work, and keep the pattern.
REFERENCE LIBRARY296 TERMSAI glossarySearch 296 plain-English definitions for the AI terms you meet at work.
The knowledge you need, right when you need it.
No prerequisites. Pause any experiment, learn a concept in minutes, and return to the work without losing your place.
WorkingLab helps you move from AI-curious to AI-native by learning through real work.
CHATCOLLABORATEORCHESTRATECREATE
MEMBERSHIPLAUNCH PRICING · OPENS WITH THE FOUNDING COHORT
One membership.The whole laboratory.
WorkingLab is not a course catalog. Members enter through practical Labs built around real outcomes, then use the Library, live experiments, and cohorts as needed.
02● READY NOW
Library
Searchable reference for platforms, tools, skills, concepts, and glossary terms. Fundamentals are available just in time rather than as prerequisites.
03○ WITH THE FOUNDING COHORT
Live Experiments
Regular sessions where practitioners attempt meaningful work in real time — mistakes, inspection, and refinement included.
04○ COMING SOON
Cohorts
Time-bound groups that work through larger challenges together and translate Labs into their own work. Begins with a pilot cohort after launch.
WHO IT’S FOR
For people who already know how to do their jobs, but want to explore what they can do now that AI has changed what is possible.
BEST INITIAL FIT
- Founders and independent professionals
- Consultants and agency leaders
- Product, operations, and strategy leaders
- Design, marketing, and creative professionals
- Finance and analytical professionals
THE OFFER
WORKINGLAB MEMBER$49/mo or $490/yrFull Labs, Library, Live Experiments, recordings, community, and new releases.
FOUNDING MEMBER$299 first yearSame access; limited launch cohort. Rewards early adoption and creates an invested feedback group.
WORKINGLAB TEAM$6,000/yrUp to 10 seats: full membership plus team onboarding and shared cohort and live sessions.
ENTERPRISEFrom ~$20K/yrFor larger organizations. Talk to us.
CUSTOM LAB / COHORT$5K–$20KPrivate, use-case-specific engagements layered on top of membership.
Draft launch pricing — nothing is for sale yet, and there is no account to create and no payment to make. When membership opens it will be governed by the Terms & Conditions.
PRODUCT PROTOTYPE
See the proposed member setup.
Simulated access first, then the one-time context that would carry across every experiment. No account is created, no payment is possible, and no answers are saved or sent.
Preview member onboardingFounding cohort — limited seats
One individual membership and one team membership — no tier proliferation. Labs and Live Experiments are included; bespoke cohorts and custom Labs are premium services.
JOIN THE WAITLIST
Be first to know when the founding cohort opens.
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